Aligntechinstitute.com Wins International Award of Excellence from
Healthcare Communications Marketing Association
SANTA CLARA, Calif., June 16, 2008 / -- Align Technology, Inc. (Nasdaq: ALGN),
today announced that the Company's Aligntechinstitute.com has received the Gold
International Award of Excellence for Best Website-Professional from the Healthcare
Communications Marketing Association (HCMA). Aligntechinstitute.com is Align's
dynamic, interactive website for Invisalign product support, instructor-led
and web-based continuing education courses, and other clinical and practice
resources for Invisalign practitioners.
"We're so pleased to have this important education and marketing resource honored
by our peers in healthcare marketing. Online education has exploded in popularity
over the past few years due to the convenience and interactive format afforded
by the medium," said Align Vice President, Clinical Education Kathy Farley,
MS, RN. "Through Aligntechinstitute.com we are creating scalable, diverse educational
resources and programs for novice to very experienced Invisalign users, and
we can accommodate our existing and prospective customers' learning preferences
with 24/7 content delivered in a wide variety of formats."
The International Awards of Excellence (IN-AWE Awards) have been one of the
healthcare advertising and marketing industry's most prestigious honors since
their founding in 1985. Each year at its national conference, the HCMA recognizes
outstanding programs in medical and healthcare-related marketing for professional
and consumer audiences. More than 900 entries were submitted this year by medical
and healthcare companies and agencies from around the world. Winners were selected
by a panel of judges from the Medical Marketing Association. Align accepted
its Gold Award with R2C Group, Inc. , the Company's creative agency for Aligntechinsitute.com, at the HCMA's Annual Meeting on June 5 in Dallas.